A Message from Your Industry Representative
Each year at this time we are given the opportunity to reflect on the past year and set a “new” course for the New Year.

This year is a special one for us all in the K-12 channel because it’s a Child Nutrition Reauthorization year. As we look back, we had some very impactful occurrence—avian influenza affected many companies and menus pertaining to poultry and eggs. Luckily the message from USDA indicates we should be out of the woods and heading back to normal.

As we look forward, 2016 will be a critical year for K-12. Will there be changes to the Meal Pattern Rule?  I suspect there will be. Will average daily participation increase or decrease? Based on the passion and efforts that Foodservice Directors have put forward, it should increase.

The start of the 2016/2017 bid season is underway. To help improve the procurement process, the first General Session at SNA's upcoming Legislative Action Conference (LAC) will focus on this important topic. You won’t want to miss “Perfecting Procurement”. Members of SNA’s School Nutrition Procurement Task Force will share their views on the most important things to know for improving the procurement process in advance of the 2016-2017 school year. I look forward to seeing many of you at LAC in Washington, D.C. beginning on February 28, 2016. If you haven’t purchased your ticket for the SNF Celebration of School Nutrition Heroes yet, tickets are still available (more details are below in the Reminders section)…..don’t miss this inspiring event!


Gary D. Vonck
SNA Industry Representative


According to SNA's 2015 School Nutrition Trends Report, nearly three-quarters of districts use taste tests or sampling as a way to promote healthier choices.

January 17-19, 2016
School Nutrition Industry Conference
San Diego, CA

February 28-March 1, 2016
Legislative Action Conference
Washington, D.C.

March 7-11, 2016
National School Breakfast Week

[ More Meetings and Events ]

SNA Credentialing Exam Dates

Industry Membership
SNA Research

Important Announcements

Keep Track of Participation
SNA continues to track participation levels in the National School Lunch Program (NSLP) and School Breakfast Program (SBP) using USDA monthly data reports. Learn about participation levels for the 2014-15 school year compared to previous years. These monthly updates also provide links to additional USDA reports including state participation levels. Click here to access SNA's latest information on participation.

Become a Sponsor at SNA's Legislative Action Conference
Now is the time to contact SNA to increase your visibility at LAC and help build brand familiarity with potential clients. For sponsorship opportunities please see our 2016 Sponsorship Brochure. For more information please contact SNA Business Development Associate Nicolette Daleske at ndaleske@schoolnutrition.org or SNA Exhibit Sales Manager Crystal Harper-Pierre at charper@schoolnutrition.org.


Spring 2016 Industry Boot Camp
Don’t miss SNA’s Spring Industry Boot Camp, May 11-12, 2016, in National Harbor, Md. Only two seminars are offered each year and seating is limited. Sessions include an in-depth look at school meal regulations and menu-planning, cafeteria tours, USDA updates and an exclusive, two-hour director panel with the opportunity to ask your own questions! Click here for more information and to register.

Celebrating School Nutrition Heroes
The 2016 School Nutrition Heroes have been selected! Join us on Monday, February 29, 2016 to celebrate these heroes and to support the School Nutrition Foundation (SNF) as it provides scholarships to assist SNA members as they nourish America’s school children. If you are attending LAC, make time for the celebration! For the full announcement and ticket information click here. Contact SNF Director of Development Janet Hedrick at jhedrick@schoolnutrition.org with questions.

Meet Your SN Magazine Advertising Reps
School Nutrition, SNA’s award-winning flagship publication, has made a new change to its advertising sales team. For the first time in 20+ years, School Nutrition’s advertising sales will be handled by three sales representatives. After completing a search for the ideal candidate, we are pleased to announce the addition of Bob Barney to our advertising team. Bringing more than 45 years of experience in marketing and advertising, Barney will serve as the Western Regional Sales Manager.

Barbara Boyce, Lisa Turner and Bob Barney are your go-to contacts for advertising in School Nutrition magazine, the overwhelming first-choice publication of more than 56,000 school nutrition decision-makers in districts large and small, urban and rural. Readers affirm that this magazine is the source they look to for learning about new food products, equipment, technology, supplies and services. Gain the competitive edge in the K-12 foodservice segment by contacting Boyce, Turner or Barney today! Advertising inquiries for School Nutrition, SchoolNutrition.org, SN-Direct, the ANC Program Guide and more can be made to: 

Barbara Boyce
National Sales Manager
Boyce Media Services
(303) 337-6854

Lisa M. Turner
Eastern Regional Sales Manager
LMT Media Partners
(305) 671-3763

Bob Barney
Western Regional Sales Manager
(303) READSNM (732-3766)
(720) 394-0598 (mobile)

SN Marketplace
SN Marketplace is the premier search tool for school nutrition professionals. Industry members automatically receive a complimentary basic listing, but have you been looking to enhance your listing? Browse through our media kit to see what listing and advertising enhancements are available to increase your online presence.

Annual National Conference Reminders

ANC 2016 San Antonio Exhibit Hall Sign-up
Don’t miss an opportunity to meet influential decision-makers, network with fellow exhibitors and demo your culinary expertise at the school nutrition event of the year! See available exhibit space for SNA's 70th Annual National Conference (ANC) in San Antonio, Texas at the Henry B. Gonzalez Convention Center on July 10-13, 2016. Contact Crystal Harper-Pierre at (800) 877-8822, ext. 140; charper@schoolnutrition.org or Nicolette Daleske at (800) 877-8822, ext. 173; ndaleske@schoolnutrition.org to reserve your space.

ANC 2016 New Product Showcase
Enhance your visibility at ANC by displaying your product in the New Produce Showcase. Display new products, services and equipment just outside the exhibit hall in a high traffic area. It is a quick and effective way to introduce and promote your product to 6,800+ ANC attendees. Space is available on a first-come, first-served-basis. Reserve your spot no later than May 31, 2016. Don’t miss out!
[New Product Showcase Application]

Be a Part of an ANC Exhibit Hall Highlight: Culinary Demonstrations
Culinary Demonstrations provide an opportunity to showcase your latest food products, recipes, techniques, nutrition and food presentation skills, and offer ways to enhance school meals and increase participation. These six spaces are available for purchase at $3,300 each. You must be exhibiting at ANC in order to present.
[Culinary Demonstration Application]

Certificate of Insurance
It is mandatory for all companies exhibiting at ANC 2016 to carry worker’s compensation, comprehensive general liability (including products & operations), independent contractors, personal injury and blanket contractual liability. It is strongly recommended that exhibitors carry insurance to cover loss of or damage to their exhibits or other personal property while such property is located at or is in transit to or from the convention center. You cannot access your booth until SNA receives the Certificate of Insurance (COI). Please provide your COI to SNA by May 31, 2016.
[Certificate of Insurance]

Legislative & Regulatory Update

Release of 2015-2020 Dietary Guidelines for Americans
On January 7, the Departments of Agriculture and Health and Human Services announced the release of the 2015-2020 Dietary Guidelines for Americans. You can review the full report or the Executive Summary at www.dietaryguidelines.gov. SNA staff are reviewing the report and will keep the membership informed through Tuesday Morning and web stories as to anything needing your attention. Click here to read SNA’s preliminary summary of the guidelines.

Capitol Steps Appearing at 2016 LAC!
Register for SNA’s 2016 Legislative Action Conference and get a chance to see a one-of-a-kind performance by The Capitol Steps! They began as a group of Senate staffers who set out to satirize the very people and places that employed them. The group was born in December 1981, and they continue to dig into the headlines of the day, creating song parodies and skits which convey a special brand of satirical humor. Since they began the Capitol Steps have recorded over 30 albums, including their latest, Mock the Vote. They’ve been featured on NBC, CBS, ABC, and PBS, and can be heard twice a year on National Public Radio stations nationwide during their Politics Takes a Holiday radio specials. The Capitol Steps will kick off the beginning of a series of exciting speakers, sessions, and special events. Click here to register!

SNA's 2016 Annual National Conference (ANC), July 10-13, 2016 in San Antonio, Texas, is fast approaching. Did you know that the official ANC conference program is distributed to upward of 6,000 attendees? Click here for information about advertising opportunities for the premier school nutrition event of the year.

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