Marketing and PR Tools

Marketing Plan Template
To help you get the most benefit and fun out of the 'Vote' Campaign and NSLW, we have put together a short marketing plan to get you started. The customizable plan helps you set objectives and provides marketing strategy and tactics to bring 'Vote' to life. Download the Marketing Plan Template
Vote for School Lunch 2008 Marketing Plan Template (Word)

Vote for School Lunch 2008 Presentations
This year we are giving you two usable presentations to help you promote 'Vote for School Lunch' and NSLW. Both are customizable to suit the needs and key messages of your schools or local school districts.

Presentation for Foodservice Staff - perfect for introducing 2008 'Vote' Characters and brain storming ideas to help celebrate vote.
Download Presentation for Foodservice Staff

Presentation for Key Stakeholders - there are slides that target parents, teachers and school administrators. This presentation is perfect for PTA or School Board Meetings
Download Presentation for Key Stakeholders

Proclamation
Spread the word about National School Lunch Week by sending out a proclamation. Download the sample proclamation and fill in your specific information. An official proclamation can be used in several ways to raise public awareness of your school lunch program:

• Request that the mayor or city council proclaim that it is National School Lunch Week in your town or city.
• Send the proclamation to your local newspaper for publication or to your local radio stations for the on-air personalities to read.
• Create souvenir copies for your staff.

Download the sample proclamation
Vote for School Lunch 2008 Proclamation (Word)
Vote for School Lunch 2008 Proclamation (PDF)

Vote Press Release
SNA's official media release - excellent for drumming up support in your local media.
Download Press Release now (in Adobe Acrobat format)

Web Banners
Post our "Vote for School Lunch" web banners on your school's website.
Download Web Banners now

Costumes
Create Costumes to enhance your "Vote for School Lunch" week.
Download Costumes now (in Adobe Acrobat format)

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