Marketing & PR Tools
School Breakfast Detectives Presentations
This year we are giving you two usable presentations to help you promote the "School Breakfast Detectives" campaign and NSBW. Both are customizable to suit the needs and key messages of your schools or local school districts.
Presentation for Foodservice Staff - perfect for introducing the "School Breakfast Detectives" and brain storming celebration ideas
Presentation for Key Stakeholders - there are slides that target parents, teachers and school administrators. This presentation is perfect for PTA or School Board Meetings
Proclamation
Spread the word about National School Breakfast Week by sending out a proclamation. Download the sample proclamation and fill in your specific information. An official proclamation can be used in several ways to raise public awareness of your school breakfast program:
- Request that the mayor or city council proclaim that it is National School Breakfast Week in your town or city.
- Send the proclamation to your local newspaper for publication or to your local radio stations for the on-air personalities to read.
- Create souvenir copies for your staff.
Download the sample proclamation:
- NSBW 2011 Proclamation (Word)
School Breakfast Detectives Press Release
SNA's official media release - excellent for drumming up support in your local media.
Download Press Release now (in Microsoft Word format)
Web Banners
Post our "School Breakfast Detectives" web banners on your school's website.
Marketing Plan Template
To help you get the most benefit and fun out of the "School Breakfast Detectives" Campaign and NSBW, we have put together a short marketing plan to get you started. The customizable plan helps you set objectives and provides marketing strategy and tactics to bring the campaign to life.
"School Breakfast Detectives" Marketing Plan Template (Word)
