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The Search for Super Energy!

The "School Breakfast Detectives" campaign allows students to "clue into" the importance of school breakfast and will demonstrate how eating school breakfast sets you up for a busy day at school.

This fun private-eye themed campaign has a design contest and a number of nutrition puzzles so kids can become school breakfast detectives for themselves.

The campaign runs from January to March 2011, culminating in National School Breakfast Week, March 7-11, 2011.

As always SNA members ultimately determine the success of NSBW and participating in the "School Breakfast Detectives campaign can also help increase participation in your breakfast program. In fact 96% of people saw an increase in breakfast participation while celebrating Ready, Set, Go! (NSBW 2010).

So what are you waiting for - it's time to break out that trench coat and spy glass!

"School Breakfast Detectives" Book Cover Contest

This year students will have the opportunity to design their own school breakfast detective in the form of a book cover. Students also title the book with a healthy eating spin e.g. "The Case of the Missing Breakfast".

Three national winners will receive a prize pack. The local contests will run January 1, 2011 to March 11, 2011, and national entries are due March 31, 2011. Find out more at Book Cover Contest webpage.

Follow the celebration clues

Also the April 2010 issue of School Nutrition featured the campaign launch article for "School Breakfast Detective"' Download the article now for campaign information, menus, decorating ideas and some great tips on how to make this the best National School Breakfast Week ever or download the many tools available for you in our tools you can use section.

Download School Breakfast Detectives now. (pdf)
Please note that this is a large file and may take a little while to download.

About National School Breakfast  Week

National School Breakfast Week (NSBW) was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children. Each year, the School Nutrition Association (SNA) helps schools to celebrate NSBW with a fun theme - this year it is School Breakfast Detectives.

  • School Nutrition Association
  • General Mills
  • National Diary Council
  • U.S. Highbush Blueberry Council