About School Breakfast - Ready Set Go!

The ‘School Breakfast – Ready Set Go!’ campaign will introduce students to the importance of school breakfast and will demonstrate how eating school breakfast sets you up for a busy day at school. The “Ready Set Go!” theme will also help students learn about the importance of eating healthy and being active.

The campaign runs from January 2010 to March 2010, culminating during National School Breakfast Week, March 8-12, 2010.

As always SNA members ultimately determine the success of NSBW – so what are you waiting for? Ready, Set Go!

What does school breakfast make me ready for?

New this year is a drawing contest, where students will have the opportunity to fill in the blank “School Breakfast – Ready Set Go ______!” and illustrate the answer. More information including a contest overview, entry forms and official rules is available for you at the Drawing Contest webpage.

On your marks with School Nutrition

Also the April 2009 issue of School Nutrition featured the campaign launch article for ‘School Breakfast – Ready Set Go!’ Download the article now for campaign information, menus, decorating ideas and some great tips on how to make this the best National School Breakfast Week ever or download the many tools available for you in our tools you can use section.

Ready, Set, GO! (pdf) now. Please note that this is a large file and may take a little while to download.

About National School Breakfast Week

National School Breakfast Week (NSBW) was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children. Each year, the School Nutrition Association (SNA) helps schools to celebrate NSBW with a fun theme – this year it is School Breakfast Ready Set Go!.