About Power Up with School Breakfast

The ‘Power Up with School Breakfast’ campaign features a team of superheroes who introduce students to the importance of eating school breakfast every day. Using a series of interactive tools and activities, students meet the school breakfast heroes and learn about the importance of eating healthy, eating a variety of foods and being active. By eating school breakfast, students can power up to become superheroes themselves.

The campaign runs from November 2008 to March 2009, culminating during National School Breakfast Week, March 2-6, 2009.

As always SNA members ultimately determine the success of NSBW – so get out your cape and mask and Power Up with School Breakfast!

Getting prepared to Power Up
Check out the ‘Power Up’ Kids site at www.schoolbreakfast.org to meet the Breakfast Superheroes and sample the downloadable activities.

New this year is the Design a School Breakfast Superhero contest. Encourage your students to enter the design contest and show how a nutritious school breakfast helps them power up More information including a contest overview, entry forms and official rules is available for you at the Creative Writing Contest webpage.

Also the April 2008 issue of School Nutrition featured the campaign launch article for Power Up with School Breakfast’. Download the article now for campaign information, menus, decorating ideas and some great tips on how to make this the best National School Breakfast Week ever or download the many tools available for you in our tools you can use section.

Download the Amazing Adventures of the School Breakfast Heroes now. Please note that this is a large file and may take a little while to download.

About National School Breakfast Week
National School Breakfast Week (NSBW) was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children. Each year, the School Nutrition Association (SNA) helps schools to celebrate NSBW with a fun theme – this year it is Power Up with School Breakfast.