About School Breakfast - Fuel Your Imagination

The purpose of the ‘Fuel Your Imagination’ campaign is to educate students about the importance of eating breakfast and the benefits of eating breakfast at school.

As well as educate, ‘Fuel Your Imagination’ will entertain children with a fun interactive space theme, help them learn more about nutrition and foster their creativity. The campaign runs from November 2007 to March 2008, culminating during National School Breakfast Week, March 3-7, 2008.

As always SNA members ultimately determine the success of NSBW – so get out your space suit, look to the stars and get ready for ‘Fuel Your Imagination’!

Getting prepared for liftoff

Check out the ‘Fuel Your Imagination’ Kids site at www.schoolbreakfast.org to vote on the Rocket Race and test out your space and nutrition knowledge with the Cosmic Quiz!

New this year is the Creative Writing Contest.  Encourage your students to enter the ‘Fuel your Imagination’ creative writing contest and show how a nutritious school breakfast fuels their imagination.  More information including a contest overview, entry forms and official rules is available for you at the Creative Writing Contest webpage.

Also the April 2007 issue of School Foodservice & Nutrition featured the campaign launch article for ‘School Breakfast Fuel Your Imagination’.  Download the article now for campaign information, menus, decorating ideas and some great tips on how to make this the best National School Breakfast Week ever or download the many tools available for you in our tools you can use section.

Download ‘Fuel Your Imagination’ article now (in Adobe Acrobat format)

About National School Breakfast Week

National School Breakfast Week (NSBW) was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children. Each year, the School Nutrition Association (SNA) helps schools to celebrate NSBW with a fun theme – this year it is School Breakfast - Fuel Your Imagination.