PROMOTION/MARKETING

USDA provides ideas and resources for marketing school breakfast
http://www.fns.usda.gov/cnd/breakfast/expansion/marketing.htm

USDA provides a flyer on "10 Reasons BIC Works"
http://www.fns.usda.gov/cnd/breakfast/expansion/10reasons-breakfast_flyer.pdf

Midwest Dairy Association has numerous ideas for promoting and marketing school breakfast
http://www.midwestdairy.com/0p17i2/breakfast-promotion-ideas/

Western Dairy Association has a flyer "Breakfast - Key to Academic Excellence"
http://www.opi.mt.gov/pdf/SchoolFood/Forms/Breakfast/Pg3WDAKeys_Success.pdf

The School Nutrition Association has innovative ideas for National School Breakfast Week
http://docs.schoolnutrition.org/meetingsandevents/nsbw2011/

The Massachusetts Department of Elementary and Secondary Education and Project Bread have invited high school students to submit a 30-second video promoting school breakfast.
http://www2.schooltube.com/Contests/SchoolBreakfastContest.aspx

The Educators Journey into Nutrition Education has summary of the academic benefits of school breakfast and what options are available. This could be used in a school newsletter or flyer for teachers. This comes from the National Dairy Council's "Nutrition Explorations" website.
http://www.nutritionexplorations.org/educators/school-nutrition-breakfast.asp

The Educators - Journey into Nutrition Education has specific information on BIC. Pull bits and pieces of this for newsletters to stakeholders. This comes from the National Dairy Council's "Nutrition Explorations" website.
http://www.nutritionexplorations.org/educators/school-nutrition-breakfast-faq.asp

Irving Independent School District in Texas provides free breakfast during NSBW
http://www.irvingisd.net/foodservices/articles/FreeBreakfast.htm

Ohio's "Breakfast - It's In the Bag" provides a sample press release announcing your school breakfast program
http://breakfastinthebag.com/SamplePress.html

Ohio's "Breakfast - It's In the Bag" provides a guide for preparing press releases.
http://breakfastinthebag.com/Press.html